If you're in business, one of the most important things to you
may be your ability to establish an internet presence. Operating
some type of functional web site for your business helps your
customers find you, can present additional marketing opportunities
through e-commerce, and offers advertising opportunities that
you can not get elsewhere. Companies that do not have a web
site lose business to companies that do all the time.
Of course the real key to your web site is the internet domain
registration. Everybody wants mybusiness.com - the problem is
that domain names are unique and can be taken by anyone. If
you don't register your desired domain name right away, someone
else could take it. The fact is that internet domain registration
can turn into a sneaky competitive game. In many cases business
owners have gone to register a domain name and found that it
had been registered years before they every started the company
by some group that is in the business of registering domains
and then turning around and selling them for exorbitant rates.
A humorous story came from the 2005 municipal election in North
Las Vegas, Nevada when one candidate realized that the incumbent
mayor had not registered an internet domain name. The incumbent
registered the mayor's name dot com and as many variants of
it that he could come up with, literally stealing the Mayor's
plans for a web site out from under him. The tactic didn't win
him the election, but the candidate managed to annoy the mayor
quite a bit and still owns the internet domain registration
names to this day.
The key to avoiding these sorts of problems lies in early registration
of your desired domain name. If you find the one that you want
(or a close variant of it), register it immediately. Even if
you're not prepared to set up a web site yet or won't be for
several years, register the domain right away anyway.
Registering a domain name before being ready to set up its web
site will require the domain name being transferred to the servers
of your desired host when you are ready to establish the site.
Transferring the domain name once you have selected a web host
is a very simple process, but does require you to establish
the change with both the registration company and the new host.
The new host will provide you with the server information that
you, in turn, will need to provide to the company with whom
you originally registered the domain. There may be a short waiting
period (typically 24 to 72 hours) while both servers get the
information updated. Once that process is complete, you'll have
your domain safely residing on your host's servers and your
site (as long as it's been built) will be ready to go.
The internet domain registration and transfer for your business
web site is a simple process and can be completed through automated
online systems in most cases. Clearly the most important part
of this process is the registration of the domain name and this
should always be done as soon as possible, even if it is going
to be years before you're ready to get the actual web site up
About the author:
John Michaels is a freelance author for WebHostPacks.com where
he regularly publishes articles on how to find a cheap