|5 Ways to Get Your Website
Your website is just one of the billion
sites parked on the World Wide Web. Chances are, you don't
think yours will ever get noticed.
We hear your cries for cyber attention. Here are five ways
to get people clicking on to your site.
1.) Make sure it's professional looking.
No one likes looking at website that reminds them of a book
report they wrote back in school. Invest in learning a good
web design program (Dreamweaver MX and Microsoft Frontpage
are good picks), and let your creative juices flow. Make sure
it's compelling, well-designed, and organized. People don't
exactly find it fun to weed through haystacks of cyberfiles
to get the information that they want.
On that note, don't make it a heavy site. Putting up some
flash intros may be great eye candy, but the average internet
surfer only waits 10 seconds for a page to load, and then
they're off to the next.
2.) Put your URL on every search engine possible.
Putting your URL on business cards and bugging your family
and friends to check out your site won't exactly increase
traffic. Submitting it to search engines will make it easier
for people to find you, provided that your webpage carries
the topics they're looking for. To understand how a search
engine works, think of it as a "spider": it crawls through
your website, picking up words and information which would
later be indexed in the search engine's database. So make
sure you pepper your site with keywords you think are relevant
to what people are looking for. Web directories, like Yahoo!,
are operated by humans who actually categorize the websites
If you don't feel like submitting your website to numerous
directories, consider subscribing to sites like www.submit-it.com,
who, for a fee, will automatically submit your site to search
engines and directories for you.
3.) Link everywhere.
Find other sites that carry similar content as yours and ask
to exchange links. Create banners to be placed on other peoples'
websites, and offer to the same for them on your site. Add
your URL on your e-mail signature. Join webrings if you must-there's
nothing like strength in numbers.
4.) Advertise offline.
The world of cyberspace isn't enough to get you noticed. Write
up press releases and send them to local newspapers and magazines.
Print out fliers to be distributed. Just make sure that your
site is already up and running to avoid giving people a bad
impression (no one likes getting pumped up for something only
to get disappointed).
5.) Interact with your readers.
Put up forums or message boards for your visitors to interact
with each other. Chat rooms are often time-consuming for some,
while message boards allows them to check back every so often
for replies. Create an e-mail list so you can update your
visitors about new developments, and always be open to feedback-that's
what will make your site even better.
About the author: For comments and inquiries about the article