When it comes to selection of a domain
name, people are often inundated with several questions. One
of the most important of them is which extension should I
choose - dot-com or dot-net or dot-biz?
There are circumstances when you will think it is fit to register
more than one extension. This article is aimed at helping
you to make the right decision.
A common problem is that people usually type in .com all the
time on net and land up on various other sites. This could
be troublesome both for the business and the customer.
When you select a domain name, you are always given a list
of different extensions to choose from. These extensions can
help specify the type of products or services you are offering
online or your geographical location.
To begin this article, I am giving some basic definitions
of the extensions you can choose from:
* .com signifies "commercial". It is the most well-known extension
and preferred by all commercial enterprises. The acute scarcity
of unforgettable .com domain names has led to creation of
several other extensions.
* .net signifies "network". It is generally used by internet
service providers, web hosting companies, or other firms related
to network or internet services.
* .org signifies "organization". It is commonly used by non-commercial
web sites. But, at present, many businesses register their
matching .org extension to their .com domain names.
* .biz signifies "business". It is used for business web sites.
There are more chances of you getting this extension because
of its low current penetration.
* .info signifies "information". It is generally used for
information sharing web sites. This too like .biz is gradually
growing in popularity and there is more likelihood of you
Your first aim should be to get a perfect domain name for
your business. Once you have done that you should then consider
registering other extensions for the same domain name.
It is up to you to decide which extensions are most relevant
for your business. It depends a lot on your customer base,
range of products/services, and also your brand image.
You should always use domain forwarding service to redirect
visitors from your other domains to your primary domain. This
is quite essential since visitors may get confused about your
web site address and may reach your competitor's web site.
For example, you domain name is home-appliances.net and your
potential customers may reach home-appliances.com, which is
Prevention is always better than cure. So, instead of buying
a rival domain name from someone (at a high cost), it is always
preferable to register that domain name yourself (at a low
We find that name protection and greater coverage are the
two key forces driving the need for registering more than
one domain name. The accessibility of the site increases by
registering more than one extension for a domain name.
There are other advantages of multiple domain name registration.
It helps in creating a demand for similar domain names due
to people realizing that so many domain names are available
related to the primary one.
But some observers in the industry have a different viewpoint.
They think that having more than one domain extension is very
confusing for the visitors to these sites.
In conclusion, I would like to say that your primary target
should be .com and thereafter, find out the relevant extensions
for your business and try to register them also. I recommend
you to register all relevant extensions so as to guarantee
maximum coverage and minimum misguided competition.
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