|All Web Hits are Not Equal
After all the debate over website design,
shopping carts and credit card processors, every website owner
eventually comes to the startling realization that they need
one more thing to survive - website traffic!
Without website traffic it's the same as building an expensive
billboard and, instead of placing it alongside a busy highway,
you hide it in your basement where nobody can see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to get
"hits" to their sites, but they fail to realize that all "hits"
are not created equal.
In their quest to get eyeballs to their websites, most online
operators don't realize there's a big difference between driving
"general" traffic to your website and driving "targeted" traffic.
Just getting any traffic is the same technique TV advertisers
use. They flash ads on the screen in front of people who can't
afford or don't need the advertised product.
Since general advertising can't hit specific targets, they
hit everyone and hope that someone in their target audience
is actually watching at that moment. Spam, banner ads, "safe-lists"
and similar traffic techniques fall into this "general" category.
"Targeted" traffic is made up of people who are genuinely
interested in what you have to say or sell online. These people
either share the same interests or have an immediate need
or problem they are trying to solve.
"Targeted" traffic is best because the people hitting your
website have a much higher likelihood of actually making a
Targeted traffic comes from people following recommended links
on other sites, typing in relevant keywords into the search
engines, or even reading articles you've written on a particular
subject and then clicking over to your site for more information.
If you don't already know where to find the best sources of
targeted traffic for your website, you will need to experiment
with lots of different sources to find the ones that bring
visitors who give you the most "bang for your buck."
The fastest way to determine which avenues provide the most
targeted traffic is by using an "ad tracker". An "ad tracker"
is a simple program, residing on your web server, that tracks
how many visitors your site gets from a particular source
and how many of them purchased.
Though it sounds simple, most businesses don't do this! Most
businesses can't tell you their visitor to buyer conversion
percentage and, therefore, don't know exactly how much they
can invest in traffic generation and remain profitable.
Whether you pay for your website traffic with cash (pay-per-click
search engines, ezine ads), or you pay for it with the sweat
of your brow (article distribution, free search engines),
you must identify your best and most profitable sources of
targeted traffic that convert into buyers, subscribers, or
Failure to identify and track where your buyers come from
and then calculate how much they really cost you ultimately
translates into failure for your online business.
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use free
articles to quickly drive thousands of targeted visitors to
your website or affiliate links... Need MORE TRAFFIC to your
website or affiliate links? "Turn Words Into Traffic" reveals
the secrets for driving Thousands of NEW visitors to your
website or affiliate links... without spending a dime on advertising!