The most difficult challenge most web
designers face is getting traffic to your site. There are
plenty of companies who promise to send traffic your way.
Sadly, most of this traffic is not qualified. Yes, your hit
counter will move higher, however, if its not qualified, you
may find you have unhappy visitors to your site. Unhappy visitors
will not click on your ads or purchase your products.
Once you have optimized your site, consider submitting it
to every search engine. If you want to get spidered quicker
in Google, have a web page with a PR of 4 or higher point
to your site. Your site will be spidered within a couple of
One myth I would like to bust is that PR is a measure of a
web site. Its not. I receive countless emails offering a reciprocal
link with their PR5 or PR6 site. Unless my link is appearing
on the main page, or a page that has PR6, I am not getting
a share of PR6. Most likely, my link will appear on a page
that has a PR2!
Page rank is Google's ranking of that specific page's relevance.
Just because the main page has a PR of 4, does not make every
page on the site a PR4. Beware of sites who claim that they
will exchange links with you and its to your benefit since
they have a PR5 or PR6. Where is your link appearing? If its
on a page that has a PR of 4 or 5 or 6, great!
Reciprocal linking, if done properly, will ensure that your
keywords are at the top of the search engine. If you have
a popular keyword, youll need to have more back links. Pick
your link partners properly, and ensure that they are linking
to your keyword.
For example: if your site is www.joesdinner.com, consider
sending out requests to relevant higher ranking pages to start
with, followed by lower ranking pages and ask web designers
to link back in a manner so that your url is a hyperlink for
your keyword, not your site url or site name.
Presuming their keyword is "best dining in new york", having
links pointing to your site with an anchor tag incorporating
your keywords will improve your search engine rankings dramatically.
Once you have established a collection of sites pointing to
your site using your keywords, you will start receiving reciprocal
link exchanges from other sites. This is where you can start
to be particular.
If you want to maintain an effective PR and attract better
sites for linking, follow these tips:
a) Is it indexed?
While their site may be indexed, the page where they are placing
your link, is it at least indexed by google? If you type in
allinurl:www.sitename.com/links/right_here.html and there
are no results, consider declining their offer. If the page
your link appears on has not been indexed, there is no benefit
whatsoever to you. If your pages have PR, they may consider
placing your link on another page. If the page your link appears
on is indexed, but does not have PR, consider accepting their
offer. While the page today may not have PR, it will in time.
b) How many neighbours?
The value of the page rank is shared with each of the links
on that page. If you are splitting that PR with several other
sites, your share of PR will be small, which doesnt help you.
Reconsider accepting any link exchanges if your site is 1
of more than 30 - 40 sites that will appear on that page,
unless its a very high PR. Further, if there are too many
links on that page, Google may consider the page to be part
of a link farm, which may end up penalizing your site.
c) Is it relevant?
Google is big on relavancy. Ensure your links pages are relevant.
If you operate a site about golf, having links from cooking
sites will not help you establish your page rank. It may cost
you more than you get in return.
How to Find Good PR sites:
a) Do a search for them by typing in your keyword and start
asking for reciprocal link exchanges. Take a look at their
PR and go from there. Remember, its the number of sites that
backlink to you that matters, not strictly the PR of the page.
I would rather have 50 pages that have a PR1 pointing to my
site, than to have 5 sites that have a PR5. Of course, if
you can get 50 pages that have a PR5 pointing to your site,
you are laughing!
b) Take a look at your existing link partners and check out
their links pages. Its clear the people appearing on those
links pages are interested in reciprocating.
c) Purchase software that will help find quality link partners.
It is important to attract higher PR sites when you are on
a reciprocal link campaign. However, its not the most important
thing when it comes to search engine rankings. Its the backlinks
that point back at you that are key. The more of those, the
better off you will be for your keyword.
Remember: every page starts off as a PR0. Just because its
new doesnt mean it wont get a higher PR once google gets around
to assessing a score. If the page your site appears on is
indexed, and its a relevant site of quality, consider exchanging
links. You'll grow a large list of link partners in a short
period of time, and increase your search engine rankings in
About the author:
Christopher Smith has been helping people make money through
Google Adsense by providing them with the Top Paying Adsense
Keywords for his visitors to Adsense Heaven. http://www.adsenseheaven.com